If you are a local business weighing your advertising options, you may want to consider advertising in your local news Rochester news source. Despite the shift from traditional advertising mediums to digital ones, sometimes sticking to the basics is a better option for your business.

There are several advantages to advertising in Rochester local news outlets. First, advertising in your newspaper or local news station guarantees a proactive audience. While television audiences focus their attention on everything but the ad, newspaper audiences are generally actively reading the paper. While newspaper advertising does not necessarily guarantee that your ad will be seen, your chances are dramatically increased. Advertising in a local Rochester news source also allows for a more concrete advertisement, so people can return to your ad on multiple occasions.

Another benefit to advertising with your local Rochester ny news outlet is it is cost effective. Television and online advertisements can become expensive, especially when your ads are displayed in high traffic times of the day. Since high costs are typically not ideal for small businesses, considering advertising in a local Rochester news source can be a great cost effective option.

Finally, deciding to advertise with a Rochester news source means you will be able to target an audience that will find your ad relevant! Nothing is worse than viewing an advertisement for a business that you know is no where local. (Eh hem, Sonic much?) Local Rochester news guarantees you will be reaching local Rochester audiences.

While you may be thinking that traditional advertising mediums are losing the battle to digital mediums, there are many advantages to deciding to advertise with a Rochester NY local news source. You are able to reach a highly specific audience, target consumers in your immediate area, and have a more proactive audience focusing on your advertising. Local news Rochester new york news sources are a great option for local businesses on a budget, so if you are still mulling it over, you may want to reconsider